Dating website tv advert gay dating dublin
That spot has aired more than 2,000 times since its Feb.Match today announced the launch of the second phase of its #Love Your Imperfections campaign, following the successful rolled out in 2015.The series of ads feature four common bad date personas: Mr Awkward, Miss Checklist, Miss Superficial and Mr Workaholic. Through May 31, the online dating industry has spent more than 4 million on national TV spots in 2014.This is what we explore in our new TV ads that launched yesterday.Taking the relationship journey back to where it begins, the ads take you on a series of dates highlighting the frustrations that come with being matched with incompatible people, showing that e Harmony’s matching system leads to better quality dates.
The TV spot sees a male protagonist literally disappearing every time he sees someone he likes, until he logs on to and becomes visible – hence the “make yourself visible” tagline.
But we’ve all had bad date experiences from being poorly matched.
We wanted to capture these moments in a light-hearted and funny way and show people that there’s an alternative.
’ and featuring a belly created to look like one of the characters in Match’s new TV advert.
The image being used to kick-off the campaign is designed to provoke a response from passers-by.
The company wants to establish the brand in new markets like Scandinavia and beyond, by building its TV & media presence.